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2nd Generation Marketing
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Past Work

Real world examples of how we have helped other brands

How Thomson Reuters Expanded Into a New Market Segment and Boosted Sales

How Thomson Reuters Expanded Into a New Market Segment and Boosted Sales

How Thomson Reuters Expanded Into a New Market Segment and Boosted Sales

Discover how we helped Thomson Reuters successfully target a new subsegment of small law attorneys within the educational law space. By creating a lead scoring model, crafting detailed audience personas, mapping the buyer’s journey, and implementing a full marketing automation strategy. This comprehensive strategy not only drove immediate sales but also set the stage for sustained growth and deeper customer relationships.

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How We Helped Tempur-Pedic Modernize and Achieve 20% Sales Growth

How Thomson Reuters Expanded Into a New Market Segment and Boosted Sales

How Thomson Reuters Expanded Into a New Market Segment and Boosted Sales

Discover how we transformed Tempur-Pedic from a family-run brand into a modern, approachable powerhouse ahead of its merger with Sealy. Through a sleek rebrand, unified data strategy, and a multi-channel marketing campaign—including direct mail, email, social media, and SEO—we boosted targeted product sales by over 20% and expanded their audience reach.

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Enhancing Customer Engagement for the Hut Rewards Program

How Thomson Reuters Expanded Into a New Market Segment and Boosted Sales

Enhancing Customer Engagement for the Hut Rewards Program

Discover how we worked with the Hut Rewards team, franchise owners, and nine partner agencies to deliver a seamless and personalized customer experience. By crafting tailored email, SMS, and push notification campaigns.

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How We Took Microsoft Store’s CRM Program Global

How We Achieved a 75%+ Response Rate with an Award-Winning Campaign

Enhancing Customer Engagement for the Hut Rewards Program

Discover how we helped Microsoft Store engage customers in 30+ international markets through a powerful, personalized CRM program. From lifecycle marketing and audience segmentation to product launches and omni-channel strategies, our approach drove engagement, improved customer journeys, and delivered measurable results worldwide.

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How We Achieved a 75%+ Response Rate with an Award-Winning Campaign

How We Achieved a 75%+ Response Rate with an Award-Winning Campaign

How We Achieved a 75%+ Response Rate with an Award-Winning Campaign

Learn how we helped Bottomline Technologies capture the attention of high-level executives with a creative "Spy Games" direct mail campaign. From personalized tablets with auto-playing videos to follow-up emails and a custom landing page, this immersive experience drove unprecedented engagement and earned the 2017 Global ACE Award for Best Direct Mail Campaign.

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Power Your Dreams- Product Launch: Xbox Series X & Series S

How We Achieved a 75%+ Response Rate with an Award-Winning Campaign

How We Achieved a 75%+ Response Rate with an Award-Winning Campaign

Discover how we partnered with the Xbox team to deliver an unforgettable launch experience for the highly anticipated Xbox Series X and Series S.  Our strategy didn’t just drive sales—it fostered long-term loyalty and strengthened the Xbox community.

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How We Scaled Logitech’s CRM Program Across 47 Countries

How We Scaled Logitech’s CRM Program Across 47 Countries

How We Scaled Logitech’s CRM Program Across 47 Countries

Discover how we transformed Logitech’s US-based CRM program into a global powerhouse, reaching customers in 47 countries and 21 languages. From localization and personalization to advanced automation and stakeholder alignment, our strategy delivered an increase in CRM-driven sales and boosted engagement worldwide.

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