Second Generation Marketing
Our Story
Founder & Chief Executive Officer
As the saying goes, the apple doesn’t fall far from the tree. My mother, Janet Rubio, built and led Direct Impact, a top global marketing agency known for revolutionizing direct marketing—culminating in a landmark book based on her groundbreaking work with Dell Computers. Inspired by that legacy, Second Generation Marketing carries forward her visionary foundation, blending it with modern innovation and cutting-edge technology to meet today’s marketing challenges. While my journey began at Direct Impact, I’ve forged my own path, working with Fortune 500 clients to help brands achieve their goals, craft compelling stories, and create innovative strategies to connect with their audiences. At Second Generation Marketing, we honor the past while shaping the future, delivering results-driven solutions that keep your business growing.
Our Mission
Our mission is to empower businesses of all sizes to achieve their full potential by delivering innovative, results-driven digital marketing solutions. We are committed to building meaningful connections between brands and their audiences through creativity, data-driven strategies, and cutting-edge technology. By focusing on transparency, collaboration, and measurable results, we strive to drive growth, elevate brands, and make a lasting impact in the world.
Our Approach
We take a holistic approach to marketing, focusing on building strong relationships with our clients and understanding their unique needs, goals and industries. Our team of experts works together to develop creative, effective strategies that deliver real results.
Past Work
If you would like to learn more about our work with clients like Microsoft, Xbox, Bottom Line Technologies, Thompson Reuters, Logitech, and more.